It's official! The U.K. is now a smart phone society!
Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.
Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.
Ofcom’s 2015 Communications Market Report, published on 6 August, finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.
Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%.
The surge is being driven by the increasing take-up of 4G mobile broadband, providing faster online access. During 2014, 4G subscriptions have leapt from 2.7 million to 23.6 million by the end of 2014.
What does this mean for business? Well, in our opinion, the impact is massive!
It means that businesses have to have fully responsive websites and a congruent digital footprint, which is under-pinned by an IT support network as Head of IT at Belvoir, Tom Crowther, explains:
"Over the past couple of years we, at Belvoir, have been closely monitoring our website analytics paying particular attention to mobile traffic. 2 to 3 years ago it was common for companies to have 2 websites, 1 that served the traditional desktop/laptop market and the other for mobile devices - at Belvoir we were no different. As mobile visitors have increased many companies, including Belvoir, have gone down the route of having a single site that is fully responsive to all screen sizes.
Our latest site presents the most appropriate layout based on the size of your screen, for example if you view the website from your mobile, laptop or tablet you will receive 3 different variations of the same screen. We believe that in today’s world you need to reach out to as many people as possible allowing them to easily navigate our website and find the information they require regardless of device or screen size.
On the 21st April this year (2015) Google released their mobile-friendly algorithm update meaning that the very first time mobile devices now have their very own ranking factors, such is the power of mobile. This means that when a search is performed from a mobile device websites that are mobile friendly will rank higher than those sites are not".
At Belvoir!, our IT Support Department offers a full raft of support services for our franchisees, ensuring that they are on the cutting edge of technology and have the necessary support and systems to create a robust and competitive web presence.
With Belvoir! being a PLC, we are constantly investing in our IT infra-structure, which massively benefits our franchisees and ensures they have a competitive edge on the web.
Other support department spotlights:
Business Support Department
Belvoir! is an award-winning estate and lettings agency with 160 successful offices around the U.K. If you would like to talk about being our next success story, please call us on 01476 570000 or email us on firstname.lastname@example.org
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